Premium touch-screen experience for barista approved coffee.
ETNA Coffee Technologies aimed to modernize its professional espresso machines by replacing traditional button interfaces with a touchscreen. The challenge was to design a user-friendly interface that would convey a ‘coffee feel’ and enhance the user experience while accommodating a wide range of beverage options and customization features.
Etna Coffee Technologies
Industry
Food and beverage
My role
Digital product desgin lead




Discover
We defined a coffee-inspired look & feel, using subtle visual distinctions to help users easily differentiate coffee and milk variations. Mapping various user roles and jobs to be done guided the creation of an intuitive interface enabling quick, effortless selection from a broad range of products, ensuring a minimal learning curve. Close collaboration with Etna’s team ensured technical compatibility of the interface design with ETNA’s existing software and hardware systems.



UX design
Pragmatically exploring various interaction concepts using sketched wireframe prototypes to quickly test and verify user interaction concepts. The goal was to optimize the user flow by developing an entirely new interaction model focused on intuitive navigation and ease of use.







Visual design
Combining 3D modelling, rendering and graphic design to create a realistic set of icons and visuals. This approach allowed the client to provide feedback and refine the icons using their coffee expertise. Optimized the screen layout specifically for the selected 7-inch LCD with a capacitive touchscreen, ensuring clarity and visual appeal.
Deliver
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Improved User Experience: Delivered a streamlined touchscreen interface, enabling quick, intuitive product selection. Setting the baseline for future products.
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Market Relevance: Enhanced ETNA’s competitive position by aligning the product with current user expectations and industry standards.
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Efficient Implementation: Ensured smooth integration with software teams, achieving consistency between design and functionality.
